For summer 2023, Eight Sleep launched their “Summer Edit 2023”, the first edition of Eight Sleep’s artistic representation of sleep throughout the seasons.
Responsibilities
Art Direction
Timeline
Production: 3 weeks
Credits
Art Direction: Jisoo Sim 🚀, Ryan Groffie Photographer: Elena Iv-skaya Marketing: Frances arnautou, Sabina Blankenberg
APPROACH
Darker days and limited sunshine coupled with extreme weather can deplete us of energy and verve – and take a hit to our motivation & habits. But… the Pod has our back – allowing us to recharge fully every night – whether we sleep cool or cozy – and become true champions of Winter. When you wake up well rested, even the greatest challenges are no match for you.
RESULTS
The campaign had a positive impact on our business and received positive feedback from our community. This design refresh played a big role in making sure we optimized our conversion rate from emails, paid ads and social. The paid ad CVR increased 68% month over month. And you can see here that there was a lot of love for us across social media.
