Pod 5 — Product launch for Eight Sleep

I had the privilege of leading the creatives at Eight Sleep for the launch of the Pod 5.
Credits
Art Direction: Jisoo Sim 🚀
Marketing: Sabina Blankenberg, Alanah Anderson
3D Animation: Rafa Goreieb, N-others
Develop: Nick Xitco, Ryan Stanley
Design: Julia Pettinga, Chiaochen Lu, Jisoo Sim🚀
RESULTS
On May 8th, we launched Pod 4 and Pod 4 Ultra and achieved 8.8x YoY in revenue. The campaign had a positive impact on our business and received positive feedback from our community. This design refresh played a big role in making sure we optimized our conversion rate from emails, paid ads and social. The paid ad CVR increased 68% month over month. And you can see here that there was a lot of love for us across social media.