For summer 2023, Eight Sleep launched their “Summer Edit 2023”, the first edition of Eight Sleep’s artistic representation of sleep throughout the seasons.
Wireframe + Prototype Visual design Digital product design
Timeline
Marketing website: 1 weeks Production: 3 weeks
Credits
Art Direction: Jisoo Sim 🚀 Photographer: Elena Iv-skaya Brand Direction: Ryan Groffie Design: Jisoo Sim 🚀 3D Animation: Rafa Goreieb Marketing: Sabina Blankenberg Engineering: Nick Xitco
APPROACH
We wanted to convey the refreshing feeling of the Eight Sleep Pod through artistic imagery. Each summer there are certain things you can depend on: play, rest, and of course, heat. With the Pod’s best-in-class cooling, spend your whole summer on ice.
RESULTS
Eight Sleep saw great responses online from their campaign, posting it on socials, using in email campaigns, and their website. Their email campaigns using the imagery saw a 1.8X increase in revenue during their launch.
